Case Study Of Pepsi Company Pdf

But the company isn't just about soda. Most of those brands are in the beverage category and are easily associated with the company.

• Pepsico is a global brand with a strong brand image and that is why it is a leader in the soda industry with only one closest rival Coca Cola being able to challenge its strength.

• The brand is famous all over the globe and its products sell in more than 200 countries.

• In fact, PepsiCo ( PEP) owns about two dozen billion-dollar brands, making it one of the world's largest food and beverage companies.